How To Promote Your Content On Reddit

Photo by Kon Karampelas on Unsplash

Are you looking to try some new Marketing Channel?

Introducing you to Reddit. Try it and you will never regret trying it.

But, this is a different way of promoting your brands. If the Redditors know that you are there to only promote brands, things can turn upside down for you.

Ok, so don’t worry. I am helping you with this blog on how can you promote your content on Reddit. Just follow this and I am sure you will not fall in the trap.

First thing, are you having an account on Reddit. Login to Reddit to understand how it works. Reddit is a social news platform that allows users to submit their content and discuss and vote on content that other users have submitted.  There are small communities called subreddits which bring people of the same interests together.

Users who post or comment earn karma points when their content gets voted up or upvoted.

Now let’s discuss how can you promote your content on Reddit.

1. Be an active member first

Just do not create an account and start promoting your business. People will not have trust in you with a few posts and upvotes. Understand your audience first, engage in conversations and jokes. Be an active member, not an irregular member.

2. Take Less Give More

I know I am asking you to do this. Don’t just join Reddit with the intention of benefiting only but learn to give others the benefit first. Remember gaining an audience is what you are looking for in the beginning. Less self-promotion is appreciated. Engage in community conversations and upvote. Give feedback to others, talk about issues that interest you and be a good member of Reddit.

3. Keep your content more relevant to Users

You need to do some kind of research and identify which type of posts gain interests and traffic. The only way to gain traffic is by creating content that is relevant to users. Don’t use many self-promotional links on your content. You may be considered as spam. Draw your audience’s attention through interesting and quality facts in your content. Don’t just copy paste a Facebook Ad content.

4. Create a profile that feels Real

Don’t create a profile that looks like that of a Marketer. Create a profile that makes you look like a real person. Collect” karma” points to prove that you are not after promotion only. 

Don’t target a single subreddit but interact with as many as you can, which draws your interests too.

A real profile will help you from getting banned.

5. Use Reddit Ads

The self-serve advertising FAQs on Reddit will answer all your questions on how to create Reddit Ads. You can choose to create a targeted ads to a specific subreddits or to the entire users of Reddit. 

Reddit Ads have proved to be very much effective.

Conclusion

If you are not afraid of criticism and targeting a specific niche this is the platform for you. It will help you get a lot of traffic.

Reddit will open a new door of marketing for you and is a different way of creating engagement for the brand.Use your time wisely and remember to check your content carefully before posting it. Check your grammar and spelling.

Develop an active community of loyal followers to fuel your brand engagement. Stay engaged.

Happy Redditing!

Published by Megha Todi

Digital Marketer| Certified Content Marketer|Freelancer

8 thoughts on “How To Promote Your Content On Reddit

  1. This is something to think about. I never even thought to use this platform to promote my content. I’m always looking for different platforms to connect with people with similar interest so I am so glad I ran into this post. Have you seen a traffic increase since you started using this method ?

    Liked by 1 person

    1. Hi,
      Thank you for the response.
      I am myself a new user of reddit and have done a lot of research on the topic.
      I knew how to use it but never used it. I realised it’s an important platform to explore.

      Like

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