Digital Marketing is a fierce river that ebbs and flows. It cuts through all obstacles changing course to get where it needs to go. Digital Marketing can be easy but at the same time, it can be complicated. Navigating the terrain can cost you thousands of dollars and sink you to the bottom if you do not know what you are doing. However, do not let this scare you. This is exactly why I am writing this. My goal is to show you 5 out of the Box Digital Marketing Tactics to increase engagement with your community and hopefully, increase your sales.
You may not believe this but there are a lot of people who are in the same boat you are and are looking to get eyes on their content. Find a group in the same niche and start engaging and getting to know them and learn from them. Make sincere connections and begin to build them up and share their content with your audience. I believe the first rule in digital marketing is building authentic relationships. First successes in digital marketing come from the support of our comrades.
Collaboration for Inspiration
As an extension to the Tribe It Method (not new or mine) doing collaboration projects to create relevant content produces even greater reach. Do as many collab projects as you can but don’t spread yourself to thin. The last thing you need is being too busy and not be able to be there for your audience. Choose wisely.
Participate In Forums
People are asking questions that you can answer on various platforms. Hang out in those forums and answer the ones that you know. Pay close attention to what your audience is talking about and the problems they are having. Then create that solution and get it out to them. One that in my opinion would work the best for this strategy is Quora. Don’t be spammy. Find questions you can answer and give real value.
Pinterest Group Boards
Pinterest can magnify your reach when you join relevant Pinterest group boards Pinterest will take some work to make it worthwhile. You can use Canva to create your Pinterest Graphics and you can use Tailwind to schedule those pins.
Other Social Media Experts
Get connected with other Social Media Experts. Talk with them. Engage with them. The amazing thing about Marketing is that there are Experts that are willing to help you and show you the ropes. You can find them on Twitter, Instagram, Facebook. All you need to do is search for them and find those that mesh with your Brand.
Does this all seem a bit overwhelming? No worries. Start with one marketing strategy and build out from there. The most important thing is that you start somewhere.
(This post contains an affiliate link. I only recommend products and services I believe in.)