A short blurb on the Sudden Rise of TikTok App.
TikTok is an app that you must have been aware of, by now. Shelter in place and Lockdowns have resulted in more users of the app. TikTok has about 800 million monthly active users.
For those who are not much aware of TikTok, it’s an app where you can create short and eccentric videos and share with your friends, family, and followers.
Social Media has truly impacted our daily lives to a great extent. Facebook, Instagram, Twitter and now TikTok has kept us connected to Social Media. As a Digital Marketer, I would advise businesses to try this app too for their marketing.
This App is going viral for entertainment and is also common among celebrities.
Are you aware that brands have started using it for promotional strategies? Since this app has engaging videos so the brands have started approaching the video creators for creating promotional videos for their brands. If you are looking for a wider platform to grow your business then you should definitely approach this platform.
It is good for influencer marketing. Take time to understand the app by downloading it and connecting with influencers of your niche.
TikTok is more popular among teenagers. In times of such lockdowns, it can be seen as the hottest app. It is definitely going to stay popular. TikTok continues to add new features to the app, and the app being video-centric makes it popular.
TikTok is an aggressive social media platform that is highly engaging and growing. Millions of users have been subscribing to the app. Take the opportunity and just try out this app amidst the lockdown. You will not regret it.
TikTok is mainly aimed at content creators and anyone can become a content creator. It is available in almost 155 countries. Join TikTok and enjoy promoting your brands.
Happy TikToking!!!
Words From Digital Marketer 
Initially, I thought it was a comedy site or something because I was always seeing comic skits on it.
It was not until this lockdown that I realized TikTok is a video app!
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Very HUGE in China.
It’s just making waves in North America now.
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Hmm, mayhap Tik Tok’s success is because it was so well timed to provide entertainment and distraction to the millions of people under lockdown? What a thing to think about!
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Yes, the lockdown helped TikTok’s overnight success.
Here in Nigeria, many videos you see these days on the social media are courtesy of TikTok.
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